PSL Under Fire: Public Backlash Over KFC & Pepsi Sponsorship Amid Gaza Crisis

PSL Under Fire: Public Backlash Over KFC & Pepsi Sponsorship Amid Gaza Crisis

The 2025 edition of the Pakistan Super League (PSL), which was supposed to be a grand celebration of

a decade of cricketing excellence, has found itself in the middle of a storm—not because of poor performance or mismanagement, but due to its choice of sponsors.

This year, major sponsors like KFC and Pepsi have become a flashpoint for anger among the Pakistani public, as both brands are widely believed to support or fund companies associated with Israel. With the ongoing humanitarian crisis in Gaza, where countless innocent lives continue to be lost, many Pakistani citizens have voiced their outrage at the PSL's insensitivity in partnering with such brands.

🔥 #BoycottPSL Trends Across Pakistan

What started as a few social media posts quickly turned into a full-blown online movement. Hashtags like #BoycottPSL, #BoycottKFC, and #FreePalestine have been trending on platforms like X
(formerly Twitter), Instagram, and Facebook.

A growing number of fans, especially the younger generation, are calling out the PCB (Pakistan Cricket Board) for “choosing money over morals.” Memes, protest videos, and emotional testimonials flood the internet, with users pledging not to watch this year’s tournament or buy products from these brands.

🪧 On-Ground Protests and Activism

The outrage hasn’t remained limited to online platforms. In cities like Shikarpur, members of the Pakistan Kissan Mazdoor Tehreek (PKMT) Youth Wing took to the streets, demanding the removal of KFC from PSL sponsorship. Banners, slogans, and peaceful protests have highlighted the gravity of the situation and the sentiment of the common man.

Moreover, petitions on websites like Change.org have collected thousands of signatures urging PCB to terminate sponsorships with KFC and Pepsi, and instead, align with local or neutral companies.

🥤 Shift Towards Local Brands

Interestingly, the boycott of international brands has also led to a rise in support for local Pakistani alternatives. Beverages like Pakola are gaining popularity, not just for their taste, but for their “clean conscience” factor. People want to support brands that reflect their values, especially in such emotionally charged times.

⚖️ PSL’s Dilemma

This situation has left the Pakistan Super League in a tough spot. While corporate sponsorships are crucial for running such a massive event, the voice of the people cannot be ignored. PSL is more than just a cricket tournament—it’s a national celebration. But this year, it feels disconnected from the emotions of its audience.

Many are calling for greater responsibility and ethical awareness from both the PCB and the brands

that choose to associate with national events. In a country where support for Palestine runs deep, continuing such partnerships may cause irreparable damage to PSL’s image and credibility.

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This PSL season, the biggest battle isn’t on the field—but in the hearts and minds of the people.